How to visualise a new surfbrand from scratch? Duck down and paddle hard!

  • softdogsurf.com

  • Hundreds of images in all kinds of formats shot with all kinds of cameras in all kinds of seas and oceans.

  • Hundreds of images in all kinds of formats shot with all kinds of cameras in all kinds of seas and oceans. Edits

  • TO ADD

  • Mostly shot as is but for some campaigns all creative production done by Ilse Van Elsacker for Studio Make Stuff.

  • Photography: Kenson Berghs

    Videography: Kenson Berghs

    Edit: Kenson Berghs

    Design: Kenson Berghs

    Creative Production: Ilse Van Elsacker

A collage of images related to surfing and beach activities, including people surfing, preparing surfboards, and scenic ocean views.
A collage of four smartphone screens showcasing different photos, including a beach scene with a woman and children, a person surfing, a dog in a hoodie on stairs, and a person holding a phone with text overlays about photography.
instagram.com/softdogsurf

Sea, sun, surf and hundreds of content assets.
All made while keeping sand out of our gear.
Reminder, wear sunscreen.

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Collection of eight surfboards with different designs and colors, labeled with dog breeds: Doberman, Greyhound, Great Dane, Boxer, Retriever. Each surfboard has height measurements ranging from 5'4" to 7'0" and other technical details.
Two people with surfboards walking on the sandy beach near the shoreline, casting long shadows.

It's all about finding the perfect shot and riding it all the way to the shore!